Contractor Lead Cost Calculator

LEAD COST CALCULATOR

Takes about 30 seconds — no email required

What's your trade?

How big is your service area?

What's your average job value?

Your typical revenue per completed job, before expenses.

Monthly ad budget you'd consider?

Are you currently running paid ads?

YOUR LEAD COST BREAKDOWN

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Est. Cost Per Lead

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Leads / Month

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Est. Booked Jobs

Estimated Monthly Return on Ad Spend

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The Math Behind Your Numbers

Monthly ad spend —

Avg. cost per lead (your trade + market) —

Estimated leads per month —

Typical close rate (industry avg.) —

Estimated booked jobs —

Your avg. job value —

Estimated revenue from ads —

What This Means For You

Estimates based on 2025–2026 industry benchmarks from LocaliQ, SearchLight Digital, and WordStream. Actual results vary based on market competition, ad quality, landing page performance, and how quickly you follow up with leads. These numbers assume a well-managed campaign — not a set-it-and-forget-it approach.

Want to know what your specific market looks like?
I'll pull your actual competitor data and show you exactly where the opportunity is.

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